Marcin Bekta

Web Designer and digital marketing specialist

Creating websites based on WordPress, managing social media, preparing printed or digital publications, logo designs, support for Adobe - Photoshop, Indesign and Canva applications

AI graphics, or artificial intelligence in the realm of image creation and analysis, is revolutionizing the fields of art, design, and entertainment. With advanced algorithms, AI can generate high-quality images that are often indistinguishable from those created by humans.

Something about me:
Web designer and
digital marketing specialist.

I am an enthusiastic and fast worker as well as a fast learner. I am able tomeet deadlines and can work within a team or on the own initiative

I am very well organized and systematic. I like new challenges and I am not afraid of difficult situations. I never give up and I persistently pursue my goal. I am a friendly and open-minded person.

Offer
Web design and digital marketing

As a freelancer, I offer services in the field of Adobe InDesign and Photoshop. With my extensive experience in working with these tools, I can provide a professional and high-quality service. My skills allow me to create unique graphic designs such as flyers, banners, brochures, and catalogs.

Moreover, I have skills in working with CMS – WordPress, enabling me to create modern and functional websites for you. I provide a flexible approach to work, tailored to your individual needs. I execute projects based on the latest trends in graphic design and best practices in web development.

 

Canva and Chat GPT

I also have knowledge about the Canva platform, which is a popular tool among online business owners. I can offer assistance in creating Canva projects, such as social media banners or graphics for marketing purposes.

I am proficient in using ChatGPT, which enables me to offer content generation services, utilizing its text generation abilities and natural language understanding. I am ready to assist you in various projects, providing a flexible approach to work and ensuring high-quality services.

Web designer

I offer comprehensive solutions in the field of website development and social media marketing for your company. As a freelancer, I can provide a flexible approach to work, focused on individual client needs. Thanks to my services, your company will have a professional and effective online presence, which will contribute to increasing reach and acquiring new customers.

Website development:

  • Web design
  • Designing and adapting templates to client needs
  • Website optimization for search engines
  • Implementation of CMS content management system (e.g. WordPress)
  • Creating responsive websites, adapted to different devices

Digital marketing

Social media marketing 

  • Developing a strategy for social media promotion
  • Creating and managing profiles on platforms such as Facebook, Instagram, LinkedIn, Twitter, and others
  • Designing advertising campaigns and creating content
  • Analyzing the effectiveness of actions and optimizing strategies

As a freelancer, I offer a flexible approach to work, tailored to individual client needs. I work quickly and efficiently, ensuring the highest quality of services provided. Cooperation with me is a guarantee of professional assistance and a fully professional approach to the project.

Here, you'll find a showcase of my latest work, along with links to my articles and social media profiles. - Stay up to date

Would you like to see my project?

My project - graphics from photoshop, canva and AI tools

Would you like to see my project?

ABOUT ME- WEBSITE DESIGNER

Web designer and digital marketing

As a professional web designer and digital marketing specialist, I understand the power of well-designed websites and effective marketing strategies. My services as a web designer focus on creating sites that are not only aesthetically pleasing but also functional and user-friendly. I consider the latest design trends, ensuring the sites I design align with user expectations.

 

Digital marketing

On the other hand, my skills in digital marketing help clients achieve their business goals. In digital marketing, implementing SEO strategies, content marketing, social media marketing, and PPC are key to increasing brand visibility, driving site traffic, and boosting sales. As a digital marketing specialist, I create tailored strategies that focus on enhancing conversions and ROI.

Web designer

As an experienced web designer and digital marketing expert, I know how to merge aesthetics and functionality to create websites that attract and retain attention. Simultaneously, with my experience in digital marketing, I assist businesses in expanding their online presence and achieving success.

Create your own

Beautiful Landing Page with Me - Web designer

ai graphics
ai graphics

Maximizing Digital Marketing Success Through Strategic Social Media Engagement

In today’s fast-paced digital era, social media has become a crucial component of an effective digital marketing strategy. Platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube offer unique opportunities for businesses to reach, interact with, and influence their target audience.

As a digital marketing specialist, understanding the nuances of different social media platforms is paramount. Each platform offers distinct features and attracts a diverse audience demographic. It is essential to tailor content, tone, and strategy to the specific platform. For instance, while Instagram may be perfect for visually striking product showcases, LinkedIn is an excellent place for thought leadership articles and industry discussion.

Engagement in Digital marketing

Web designer - SEO...

Another key aspect of social media in digital marketing is engagement. Engagement goes beyond merely publishing content. It involves listening to your audience, responding to comments, participating in discussions, and being part of the social media community. This interaction humanizes your brand, builds trust, and fosters customer loyalty.

Additionally, social media marketing is a powerful tool for SEO. Sharing content through social media platforms can increase your website’s traffic, aiding in improving your site’s ranking on search engines. It also offers the opportunity to improve brand visibility, influence purchasing decisions, and even drive conversions, given the right strategy.

The analytical capabilities of social media platforms are a gold mine for digital marketers. They allow for tracking engagement, reach, conversions, and other essential metrics. This data is invaluable for evaluating the effectiveness of your marketing efforts and for refining your strategy.

In conclusion, social media and digital marketing are inseparable.

In conclusion, social media and digital marketing are inseparable. The right mix of engaging content, strategic planning, and continuous engagement can significantly enhance brand visibility and customer loyalty. As a digital marketing professional, it’s about leveraging these tools to create a strong and vibrant online presence for your brand.

With digital marketing and social media going hand-in-hand, the opportunities to reach your audience, increase brand awareness, and drive business growth are virtually limitless. Embrace the power of social media in your digital marketing strategy, and see the difference it can make to your business.

web designer and digital marketing website designer web designer
web designer and digital marketing website designer web designer
web designer and digital marketing website designer web designer

Web designer - good website should have the following characteristics:

  • Ease of Navigation: The site’s structure should be intuitive and easy to understand, with clearly marked tabs and links.

  • Responsiveness: The site should be adapted to various devices, such as smartphones, tablets, and desktop computers, providing an excellent user experience regardless of screen size.

  • Loading Speed: The site should load quickly to avoid user frustration and increase satisfaction.

  • Aesthetics: The site should be visually appealing, consistent with the brand image, and pleasing to the eye.

  • SEO Optimized: A good site is SEO optimized, helping to increase its visibility in search results.

  • Current Content: The content on the site should be current and valuable to visitors, which attracts more traffic and increases user engagement.
  • Security: Sites should be secure from attacks and breaches, with transactions and customer data protected.

  • Contact Information: The site should include easily accessible and visible contact information, such as a phone number, email address, and location.

  • Call to Action (CTA): Effective CTAs help guide users towards desired actions, such as purchasing a product, subscribing to a newsletter, or downloading a file.

The Imperative Role of SEO in Digital Marketing Success

20 Common Mistakes in Web and Social Media

20 Essentials for Web & Digital Marketing Success

Search Engine Optimization (SEO) is a crucial aspect of any digital marketing strategy. It’s the process of improving your website’s visibility in organic search engine results, aiming to attract more traffic, and ultimately convert that traffic into customers. Here’s why SEO is essential:

  • Increasing Visibility and Reach: SEO helps improve your website’s ranking on search engine result pages (SERPs). A higher ranking increases the likelihood of your site being found by potential customers. This visibility is critical in a digital landscape where numerous websites compete for attention.

  • Enhancing User Experience: SEO is not just about pleasing search engines; it’s also about providing a better user experience. Elements such as site speed, mobile-friendliness, and easy navigation that SEO demands contribute to a smoother and more enjoyable user experience.

  • Driving Quality Traffic: SEO is centered around creating valuable, relevant content. This focus naturally attracts users who are actively seeking your products or services, thus leading to higher conversion rates.

  • Cost-Efficient Marketing Strategy: Unlike paid advertising, organic SEO is relatively cost-effective over the long run. While it may require an initial investment, its effects can be long-lasting, providing a higher return on investment.
  • Building Credibility and Trust: Websites that appear on the first page of search results are often perceived as more trustworthy. Good SEO practices can help establish your brand as an authority in your industry.

  • Understanding Your Market: SEO tools provide insights into your audience’s search behavior, helping you understand their needs better. This data can guide your marketing and product development strategies.

  • Staying Competitive: Lastly, in an era where most businesses are online, neglecting SEO can put you at a disadvantage. Good SEO practices can help you compete with larger companies, even on a limited budget.

In conclusion, SEO plays a critical role in the success of any online business. It’s not a one-time task but a continuous effort that involves keeping up with search engine algorithms, refining your content, and optimizing your website. It’s a long-term investment that can deliver significant benefits, making SEO an integral part of your digital marketing strategy.

20 Common Mistakes in Web and Social Media

  1. Poor Mobile Optimization: Neglecting to optimize a website for mobile devices leads to a poor user experience and can impact SEO rankings.

  2. Slow Page Load Times: Slow-loading pages can frustrate users and cause them to leave your site.

  3. Complex Navigation: A confusing site layout that makes it difficult for users to find information can lead to higher bounce rates.

  4. Ignoring SEO: Neglecting SEO practices can result in low search engine rankings and decreased visibility.

  5. Lack of Clear CTAs: Failing to include clear calls-to-action can confuse visitors about the next steps they should take.

  6. Broken Links: Broken links lead to 404 errors, which frustrate users and harm your site’s SEO.

  7. Poor Quality Content: Poorly written, irrelevant, or outdated content can deter visitors and damage your brand’s reputation.

  8. Ignoring Analytics: Not leveraging analytics data can result in missed opportunities for website improvement and growth.

  9. Inadequate Security: Lack of robust security measures can lead to data breaches and loss of user trust.

  10. Inconsistent Branding: Inconsistent use of logos, colors, or tone can confuse visitors and weaken your brand image.

  11. Lack of Engagement on Social Media: Failing to engage with followers can make your brand seem distant or disinterested.

  12. Overuse of Hashtags: Overuse of hashtags can make posts look spammy and deter users from engaging with your content.

  13. Inconsistent Posting Schedule: Irregular posting can confuse followers and lead to decreased engagement.

  14. Ignoring Negative Comments: Not addressing negative comments or criticism can harm your brand’s reputation.

  15. Overselling on Social Media: Constantly promoting products without providing valuable content can turn followers away.

  16. Ignoring the Unique Features of Each Platform: Each social media platform has its own unique features and audience, so a one-size-fits-all strategy won’t work.

  17. Posting Irrelevant Content: Posting content that’s irrelevant to your brand or audience can result in loss of follower interest.

  18. Failing to Use Visuals: Lack of visuals in social media posts can lead to decreased engagement, as visuals are more attention-grabbing than text alone.

  19. Not Responding to Messages: Ignoring direct messages from followers can make them feel unvalued and ignored.

  20. Lack of a Social Media Strategy: Posting without a clear plan or goals can result in disorganized content that fails to engage followers effectively.

20 Essentials for Web & Digital Marketing Success

  1. Responsive Web Design: Ensure your website is adaptable and functions seamlessly across a range of devices, from desktops to mobile phones.

  2. SEO-Friendly Content: Develop and publish quality content that includes relevant keywords to improve your site’s visibility in search engine results.

  3. Easy Navigation: Your website should have a logical layout that allows visitors to find information quickly and easily.

  4. Fast Load Times: Optimize your site to load quickly, as slow loading times can deter visitors and impact your SEO ranking.

  5. Clear CTAs: Include clear and compelling Call-to-Actions (CTAs) that guide visitors toward desired actions.

  6. Secure Website: Implement robust security measures, such as SSL encryption, to protect your website and build trust with visitors.

  7. Visual Appeal: Use high-quality graphics and a cohesive color scheme to create a visually appealing site that resonates with your brand.

  8. Social Media Integration: Integrate social media buttons to encourage sharing and enhance your online presence.

  9. Google Analytics Integration: Utilize Google Analytics or similar tools to monitor website traffic and gain insights into visitor behavior.

  10. Email Marketing: Capture visitor emails and engage with them regularly through newsletters or promotional emails.

  11. Social Media Marketing: Use social media platforms to promote your brand, connect with customers, and drive traffic to your website.

  12. Paid Advertising: Utilize paid advertising such as Google AdWords or social media ads for targeted reach and visibility.

  13. Content Marketing: Regularly create and share valuable content that appeals to your audience and establishes you as an authority in your field.

  14. Influencer Marketing: Collaborate with influencers in your industry to reach a broader audience and enhance your brand reputation.

  15. Video Marketing: Leverage the power of video marketing, as it is one of the most engaging forms of content.

  16. Chatbots or Live Chat: Implement chatbots or live chat to provide immediate customer support and improve the user experience.

  17. Personalized User Experience: Use data to provide personalized content or recommendations, enhancing user engagement.

  18. Mobile Optimization: With increasing mobile usage, ensure your website and marketing strategies are optimized for mobile devices.

  19. User Reviews/Testimonials: Include customer reviews or testimonials to build trust and credibility.

  20. Continuous Optimization: Regularly evaluate and adjust your strategies based on analytics and changing market trends to ensure optimal performance.